10/23/2015

Technology and travel in today's world, the two are mutually exclusive.

So it was no surprise when a  new study* by Luxury Branding, a London-based consultancy, specializing in the global luxury market revealed  the ranking of the most popular high-end hotels and resorts worldwide for 2015, that a large percentage of the leading luxury hotel brands named by the digital natives are among our customers!

The study, based on 2.25 million public reviews on TripAdvisor, the world's largest travel feedback site, confirms that today’s guests are redefining the entire industry, including the luxury segment, influencing the rating definition and ‘forcing the industry from self-rating to being rated’, via feedbacks portals like TripAdvisor, TripExpert, Booking.com and Ctrip.

We can show case some of them, like The Dorchester Collection’s 45 Park Lane or Beverly Hills Hotel and Hotel Bel-Air or the Shangri-La Hotels and Resorts. These are just a few examples of a larger list of luxury players that we proudly accompanied in defining a new digital experience for the new breed of travelers.

Or as Piers Schmidt, Luxury Branding founder perfectly presents the situation: "The luxury hotel sector, which traditionally has been ranked by industry organizations, travel operators and specialty publications, is becoming democratized by the advent of TripAdvisor and similar portals that allow consumers to act as vocal, real-time critics, champions and commentators."

We are indeed thrilled to see our customers succeed in the digital age of hospitality! And only too happy to help them get there…

We have more to share about remarkable guest experiences.

The study is available On the Luxury Branding website.
*Source: hotelmarketing.com

Tags - Hospitality

what do 7 top 10 luxury hotels have common

Browse Blog Posts
Browse Blog Authors
About the author
Cristina Grigoras

Cristina Grigoras

Marketing and communication specialist at Alcatel-Lucent Enterprise

You can reach me on:

Twitter

LinkedIn

Twitter LinkedIn
Latest Posts
11/13/2018
Blog 1200x299 A connected campus is a thriving campus

Teaching is changing which means networks much change. Students and educators can succeed together in a connected and collaborative environment.

11/9/2018
Blog 1200x299 A Digital Transformation journey

What exactly needs to be transformed?

11/6/2018
Blog 1200x299 Everyone wins with a digital transformation

Digital transformation can help you respond to shifting customer attitudes and behaviours, and stay competitive in a hyper-competitive world.

11/5/2018
Blog 1200x299 A four-step transformation towards next generation healthcare

The need to improve long term quality care for patients is a main driver behind consolidations occurring in healthcare.

11/5/2018
Blog 1200x299 Learning from Experience

Learnership Programme - the path to the future.

11/2/2018
Blog 1200x299 5 Steps to ease your digital transformation

Assessing your business and identifying your pain points can provide a solid foundation for your digital transformation.

Industry Perspectives