Technology and travel in today's world, the two are mutually exclusive.
So it was no surprise when a new study* by Luxury Branding, a London-based consultancy, specializing in the global luxury market revealed the ranking of the most popular high-end hotels and resorts worldwide for 2015, that a large percentage of the leading luxury hotel brands named by the digital natives are among our customers!
The study, based on 2.25 million public reviews on TripAdvisor, the world's largest travel feedback site, confirms that today’s guests are redefining the entire industry, including the luxury segment, influencing the rating definition and ‘forcing the industry from self-rating to being rated’, via feedbacks portals like TripAdvisor, TripExpert, Booking.com and Ctrip.
We can show case some of them, like The Dorchester Collection’s 45 Park Lane or Beverly Hills Hotel and Hotel Bel-Air or the Shangri-La Hotels and Resorts. These are just a few examples of a larger list of luxury players that we proudly accompanied in defining a new digital experience for the new breed of travelers.
Or as Piers Schmidt, Luxury Branding founder perfectly presents the situation: "The luxury hotel sector, which traditionally has been ranked by industry organizations, travel operators and specialty publications, is becoming democratized by the advent of TripAdvisor and similar portals that allow consumers to act as vocal, real-time critics, champions and commentators."
We are indeed thrilled to see our customers succeed in the digital age of hospitality! And only too happy to help them get there…
We have more to share about remarkable guest experiences.
To respond to challenges and operational efficiency pressures accelerated by the pandemic, governments turn to digital technologies such as AI, IoT, and edge computing.
Companies can cope with arising challenges linked to employee isolation more easily thanks to collaboration tools which help teams come together.
The new work world is bringing the need for data sovereignty and security to the forefront, as businesses move to the cloud to enable people to work everywhere and anywhere.
Smart cities that adopt a plan for connected transportation have the opportunity to create easy to navigate, safe and secure highways.
How to use technology to create effective public services
Adapting to our new normal means thinking outside the box. eSports provide new opportunities for students to interact, learn, and have some fun along the way.