6/2/2016

Alcatel-Lucent Enterprise solutions are providing the communications and IT infrastructure for the BMW Int'l Open golf tournament in Cologne, Germany.

Alcatel-Lucent Enterprise teams up with BMW as official Connectivity Partner for the BMW International Open

ALE, operating under the brand Alcatel-Lucent Enterprise, has teamed up with BMW to become the official Connectivity Partner for the BMW International Open, the longest-running European Tour event in Germany since 1989. ALE will be responsible for implementing the entire IT and communications infrastructure for this year’s Tour Event, which runs from June 22-26 at Golf Club Gut Lärchenhof, Cologne.

Germany's premier golf tournament and one of the highlights of the European golfing calender, the BMW International Open, attracts some of the game's greatest stars and over 60,000 sports fans each year. This year, organizers, partners, VIPs, and journalists from around the world, along with the thousands of visitors can stay connected throughout the tournament via secure high speed internet access both on and off the course.

Alcatel-Lucent Enterprise solutions will support the event, ensuring a personalized connected visitor experience via a full local area network (LAN), wireless LAN, and IP telephony communications platform for the event organizers and the world's media. Seamless connectivity can also be accessed from the club house, public areas, and the course grandstands.

Quotes

Alexandra Biebel, Head of Marketing & Communication, ALE Deutschland “One challenge of implementing a network for a major event such as the BMW International Open is the time-factor. We are essentially creating a 'pop-up' network that is quick and simple to set-up and get running, but one which can also reliably connect tens of thousands of visitors over a large area, and support guest facilities and business operations. We have a great track record of supporting major events around the world, whether at tennis tournaments such as the Copa Claro ATP in Buenos Aires or music events like the Festival Des Vieilles Charrues, our equipment is designed to deliver the latest network technology with minimal disruption.”

BMW International Open logo

We are very pleased with the partnership of BMW Golfsport and Alcatel-Lucent Enterprise and welcome this innovative and reliable “Connectivity Partner” for the BMW International Open 2016. Nowadays, connectivity is an absolute necessity at such an event, and Alcatel-Lucent Enterprise will help us deliver on that expectation of our visitors.

Christian Masanz, Head of BMW Golfsport Marketing

About Us
We are ALE. Our mission is to make everything connect to create the customized technology experience customers need. We deliver networking and communications that work for your people, processes and customers from your office, the cloud or in combination.
A heritage of innovation and dedication to customer success has made ALE, marketed under the Alcatel-Lucent Enterprise brand, an essential provider of enterprise networking, communications and services to over 830,000 customers worldwide. ALE has a global reach and local focus with more than 2200 employees and 2900+ partners who serve over 50 countries.
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Tracy Duprée
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