If you stop, you lose. This is especially true with digital change. On the other hand, those who take the plunge can only win. That's why it's important to take advantage of the opportunities offered by digitalization: Exploiting optimization potential, redesigning work processes and freeing up resources for new tasks that were previously blocked by rigid processes. The secret: cut off old pigtails and take the plunge.
Four out of five companies already have a digital strategy. Not without reason: "Studies show that "digital leaders" in Germany who invest in digitization projects have been able to increase their revenues by 19.8 percent and their profits by 12.8 percent," reports Jürgen Reintjes, Managing Director of Alcatel-Lucent Enterprise in Germany and VP Channel Germany & Benelux.
What should companies do to benefit from digitization?
- Say goodbye to silo thinking: digital transformation connects previously separate areas. Above all, investments in real-time communication help to make work processes more flexible and to redistribute tasks.
- Be realistic: What can a company do with its own resources, what does it need external expertise for?
- Know the technologies: Automated production chains using cloud services, Internet of Things, Blockchain, Augmented Reality and Artificial Intelligence are just a few of the key words.
Medium-sized companies in particular are investing heavily in IoT, cloud services and big data analytics. They need courage, clear visions, the will to actively promote new products and processes, and technical expertise. Digital communication tools, social networks and agile methods increase efficiency - but only if the employees are involved.
Real-time communication is a productive good
- Reintjes knows: "Investment in communication infrastructure is a cost saving and can revolutionize entire production processes with good planning". Whether man-to-man, man-to-machine or machine-to-machine: data and information exchange is the basis for efficient action. What possibilities are there?
- Internet of Things, Cloud Services, etc. open up new ways for rethinking processes. With artificial intelligence, companies can get rid of language barriers, chatbots can answer standard questions, perform assistance tasks and relieve back-office work.
- For international telephone conferences or telephone calls with international help desks, AI controls the translation processes. For example, automatically prepared voice output can be played either via a display or directly via headphones.
- Technicians benefit from devices such as multifunction glasses. While they are on the phone, the software plays circuit diagrams of the system to be maintained into the display. Alcatel-Lucent Enterprise supports this with its own solutions.
- In the "digital school", teachers, parents, students and classes exchange information and share documents via chat, video or IP telephony, individually or in groups, in accordance with GDPR. A service bot automatically informs about changes to the timetable.
Understanding customer needs and concerns
Throughout its hundred-year history, ALE has repeatedly found itself in the midst of a constantly changing world of communication. Now the company has reinvented itself. Reintjes knows the difficulties that change brings: "We come from a world in which telephone systems and network switches were strongly anchored in companies - but this world no longer exists.
Alcatel-Lucent Enterprise supports its customers on their way to and through digital transformation. "Our core competence: We guarantee the secure exchange of information between any number of participants or devices." The service providers also focus on chat, voice and video communication. "To this end, we develop the hardware and software and provide the corresponding cloud services. We support companies in their digital transformation and help them to make their communication processes much more efficient," says Reintjes.