4/1/2016

Alcatel-Lucent Enterprise products are undergoing an innovative new numbering system just in time for April Fool's.

Alcatel-Lucent Enterprise products to fully adopt Roman numeral naming convention

ALE, operating under the Alcatel-Lucent Enterprise brand, today announced it is introducing a new naming convention for all of its product-lines.* Effective immediately, Alcatel-Lucent branded products will use Roman numerals rather than Arabic numbers in their names.

According to the up and coming market research house ICD, release numbers greater than "10" suffer from a precipitous decline in market relevance, citing examples like Windows 10, Bo Derek and the Verizon 10 Ellipsis tablet.

Stephane Robineau, EVP and General Manager, ALE Networking Business division, stated, “After considering the market data and consulting with my senior team, we decided we could avoid this decline by avoiding Arabic numbers entirely.”

Subash Bohra, product line manager for the Alcatel-Lucent OmniSwitch CX ̅, stated that “this will prevent a lot of wear and tear on my “9” and “0” keys”.

Taking this one step further, Matthieu Destot, EVP and GM, ALE Communications Business division, is announcing that in addition to adopting the Roman numeral naming convention, the communications portfolios will henceforth be rebranded as Alcatel-Lucent Aperire Tactus™ (latin for OpenTouch®).

Rabih Abou-Chakra, head of the Terminals Business Unit, could not be reached for comment about the new Alcatel-Lucent ¯VMMMDCCC Premium DeskPhone, saying only that he “has a lot of updates to make to datasheets and presentations”.

Communications and IT director Zippy Arc at Color Spectrum Hotels shared, “This type of innovation is what clinched the deal for us to select Alcatel-Lucent Enterprise products.”

Industry analyst Zeus Kerravala, ZK Research, stated that “ALE is the first and only vendor to use Roman numerals for its product naming. This is a real game changer.” Current Analysis called the direction “a real head scratcher”, but nevertheless evaluated the announcement as “Very Threatening”.

When everything connects the right way, information, people, teams and your entire business will work together, better. It’s a simple, yet powerful idea. It’s our way of working.

Jack Chen, CEO, ALE

About Us

About Us
We are ALE. Our mission is to make everything connect to create the customized technology experience customers need. We deliver networking and communications that work for your people, processes and customers from your office, the cloud or in combination.
A heritage of innovation and dedication to customer success has made ALE, marketed under the Alcatel-Lucent Enterprise brand, an essential provider of enterprise networking, communications and services to over 830,000 customers worldwide. ALE has a global reach and local focus with more than 2200 employees and 2900+ partners who serve over 50 countries.
For ongoing news, visit our Newsroom, Blog, LinkedIn, Facebook and Twitter.
Press Contact:
Tracy Duprée
T: +1 818 878 4408