Alcatel-Lucent Enterprise customers and prospects attended stage 4 and 5 of Tour de France to discover the backstage of this amazing race
On July 9th and 10th, lucky & excited customers joined Alcatel-Lucent Enterprise for a VIP experience at the heart of the Tour de France.
On the 9th of July, for Stage 4 of the Tour, our guests discovered the paddock and the backstage with the Team Dimension Data bus where Doug Ryder described the ALE technology in terms of connectivity, collaboration & asset tracking. What a golden opportunity to discover the backstage & the material, see the riders, enjoy the ride with great pilots, and experience the helicopter tour to follow in real time the cyclists from the air!
At stage 5 on July 10th, we welcomed customers at the departure stage together with our partner NXO. ALE offered them the occasion to meet the riders, get a detailed tour from Doug Ryder on how ALE enables the team to be fully connected and see the hidden side of the famous centenary Tour de France.
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