23-ott-2015

Technology and travel in today's world, the two are mutually exclusive.

So it was no surprise when a  new study* by Luxury Branding, a London-based consultancy, specializing in the global luxury market revealed  the ranking of the most popular high-end hotels and resorts worldwide for 2015, that a large percentage of the leading luxury hotel brands named by the digital natives are among our customers!

The study, based on 2.25 million public reviews on TripAdvisor, the world's largest travel feedback site, confirms that today’s guests are redefining the entire industry, including the luxury segment, influencing the rating definition and ‘forcing the industry from self-rating to being rated’, via feedbacks portals like TripAdvisor, TripExpert, Booking.com and Ctrip.

We can show case some of them, like The Dorchester Collection’s 45 Park Lane or Beverly Hills Hotel and Hotel Bel-Air or the Shangri-La Hotels and Resorts. These are just a few examples of a larger list of luxury players that we proudly accompanied in defining a new digital experience for the new breed of travelers.

Or as Piers Schmidt, Luxury Branding founder perfectly presents the situation: "The luxury hotel sector, which traditionally has been ranked by industry organizations, travel operators and specialty publications, is becoming democratized by the advent of TripAdvisor and similar portals that allow consumers to act as vocal, real-time critics, champions and commentators."

We are indeed thrilled to see our customers succeed in the digital age of hospitality! And only too happy to help them get there…

We have more to share about remarkable guest experiences.

The study is available On the Luxury Branding website.
*Source: hotelmarketing.com

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Cristina Grigoras

Strategic industries marketing at Alcatel-Lucent Enterprise

Cristina is Strategic Industries Marketing at ALE. She is a passionate marketing and communication specialist with over 10 years experience in telecommunications, the media and advertising. Before this role, she was Services and Professional Services Marketing-Communications with ALE. But also Brand and Strategy Manager in business media, advertising and the publishing industry. 

Her blog posts focus on industry trends, customer experiences and our own champions' stories. 

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