From subscription models and big data to the cloud and IoT, the tech world’s changing fast - and the opportunities for growth are immense.
New sources of revenue enabled by digital business
In years past, IT was just a business support function. Technology leaders were internally focused and defined their 'customers' as internal departments and users. IT leaders were caretakers, not innovators.
But as digital technology advances and digital customers mature, IT is no longer the support act: it’s a source of new revenue. For CIOs, digital transformation offers them a new role as vital, direct contributors to the future of the business.
From more intelligent billing systems and data-driven customer intelligence to new product development, innovative new business models are seemingly springing out of nowhere.
So how can they benefit you?
1. Digitalizing products
By connecting products or services to the Internet — as part of the Internet of Things (IoT) — it becomes possible to monitor products in real time, run remote diagnostics, provide virtual support, and analyze usage. According to Acquity Group, two-thirds (66 percent) of American consumers plan to buy connected technology for their homes by 2019.
Alcatel-Lucent Rainbow provides a platform for integrating advanced communications features into existing IoT frameworks and APIs, which are “things” oriented and often lack communications functionality. So you can offer your customers new products and services based on the features it provides.
Some of the benefits — as experienced by one of our partners in the healthcare sector — include a 50% reduction in mean time to repair (MTTR) and 20% fewer technician dispatches for servicing diagnostic equipment.
2. Systems become ecosystems
Digital transformation has created unique challenges, as companies contend with competitors who are already taking advantage of new technology. How to stay ahead – and within budget? Competitive advantages lie in complementing in-house skills and existing systems with partner expertise. This is an excellent way to develop a strong ecosystem, very rapidly.
To facilitate this, ALE has created open APIs so developers can integrate new applications into older communications systems. It’s easy to leverage existing capabilities such as voice, presence, call control, and multi-site telephony federation.
3. New consumption models
Freemium models as well as professional grade on-demand models such as UCaaS or CPaaS give you and your customers the flexibility to scale features, technologies and user groups as needed. You can pay per user, per day, and per feature – however you like.
Expertise at scale is one of the quiet benefits of a consumption relationship. The ability to turn capacity, expertise and features up and down individually or en masse is immediate and powerful.