New cloud business models bring you options for new revenue streams, including making IT a source of revenue. Explore the possibilities.

In years past, IT was just a business support function. Tech leaders were internally focused and defined their 'customers' as internal departments and users. IT leaders were caretakers, not innovators.

But as digital technology advances and digital customers mature, IT is no longer the support act: it’s a source of new revenue. For CIOs, digital transformation offers them a new role as vital, direct contributors to the future of the business.

From more intelligent billing systems and data-driven customer intelligence to new product development, innovative new business models are seemingly springing out of nowhere. So how can they benefit you?

By 2018, 65% of all companies’ assets will be off-site, while a third of their IT staff will be employees of third party service providers.


A surprising number of travelers prefer to book and purchase hotel guest services via a mobile device instead of face to face.

Cristina Grigoras, Hospitality Marketing Manager, ALE

Cloud business models, new options, new revenue streams

1. The rise of connected products

By connecting products and services to the Internet — as part of the Internet of Things (IoT) — it becomes possible to monitor products in real time, run remote diagnostics, provide virtual support, and analyze usage. According to Acquity Group, 66% of American consumers plan to buy connected technology for their homes by 2019.

Alcatel-Lucent Rainbow provides a connected platform for integrating advanced communications features into existing IoT frameworks and APIs, which are “things” oriented and often lack communications functionality. So you can offer your customers new products and services with the features it provides. 

Some of the benefits — as experienced by one of our partners in the healthcare sector — include a 50% reduction in mean time to repair (MTTR) and 20% fewer technician dispatches for servicing diagnostic equipment.

Unleash the power of your business communications

2. Your systems become ecosystems

Digital transformation has created unique challenges, as companies contend with competitors who are already taking advantage of new technology. How can you stay ahead – within budget? Competitive advantages lie in complementing in-house skills and existing systems with partner expertise. This is an excellent way to develop a strong ecosystem, very rapidly.

To facilitate this, ALE has created open APIs so developers can integrate new applications into older communications systems. It’s easy to leverage existing capabilities such as voice, presence, call control, and multi-site telephony federation.

3. Leverage new consumption models

 Freemium models as well as professional grade on-demand models such as UCaaS, NaaS or CPaaS give you and your customers the flexibility to scale features, technologies and user groups as needed. You can pay per user, per day, and per feature – however you like.

Expertise at scale is one of the quiet benefits of a consumption relationship. The ability to turn capacity, expertise and features up and down individually or en masse is immediate and powerful.

By 2020, 80% of software and hardware purchasing by enterprises will be based on subscription.


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