From subscription models and big data to the cloud and IoT, the tech world’s changing fast - and the opportunities for growth are immense.

In years past, IT was just a business support function. Tech leaders were internally focused and defined their 'customers' as internal departments and users. IT leaders were caretakers, not innovators.

But as digital technology advances and digital customers mature, IT is no longer the support act: it’s a source of new revenue. For CIOs, digital transformation offers them a new role as vital, direct contributors to the future of the business.

From more intelligent billing systems and data-driven customer intelligence to new product development, innovative new business models are seemingly springing out of nowhere. So how can they benefit you?

By 2018, 65% of all companies’ assets will be off-site, while a third of their IT staff will be employees of third party service providers.


A surprising number of travelers prefer to book and purchase hotel guest services via a mobile device instead of face to face.

Cristina Grigoras, Hospitality Marketing Manager, ALE

1. The rise of connected products

By connecting products and services to the Internet — as part of the Internet of Things (IoT) — it becomes possible to monitor products in real time, run remote diagnostics, provide virtual support, and analyze usage. According to Acquity Group, 66% of American consumers plan to buy connected technology for their homes by 2019.

Alcatel-Lucent Rainbow provides a connected platform for integrating advanced communications features into existing IoT frameworks and APIs, which are “things” oriented and often lack communications functionality. So you can offer your customers new products and services with the features it provides. 

Some of the benefits — as experienced by one of our partners in the healthcare sector — include a 50% reduction in mean time to repair (MTTR) and 20% fewer technician dispatches for servicing diagnostic equipment.

Unleash the power of your business communications

By 2020, 80% of software and hardware purchasing by enterprises will be based on subscription.


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