2017-06-14

ALE solutions are powering the BMW International Open 2017 as official Connectivity Partner yet again.

ALE, operating under the brand Alcatel-Lucent Enterprise, has teamed up with BMW to become the official Connectivity Partner for the BMW International Open, the longest-running European Tour event in Germany since 1989. ALE will be responsible for implementing the entire IT and communications infrastructure for this year’s Tour Event, which runs from June 22-26 at Golf Club Gut Lärchenhof, Cologne.

Germany's premier golf tournament and one of the highlights of the European golfing calender, the BMW International Open, attracts some of the game's greatest stars and over 60,000 sports fans each year. This year, organizers, partners, VIPs, and journalists from around the world, along with the thousands of visitors can stay connected throughout the tournament via secure high speed internet access both on and off the course.

Alcatel-Lucent Enterprise solutions will support the event, ensuring a personalized connected visitor experience via a full local area network (LAN), wireless LAN, and IP telephony communications platform for the event organizers and the world's media. Seamless connectivity can also be accessed from the club house, public areas, and the course grandstands.

Quotes

Christian Masanz, Head of BMW Golfsport Marketing “We are very pleased with the partnership of BMW Golfsport and Alcatel-Lucent Enterprise and welcome this innovative and reliable “Connectivity Partner” for the BMW International Open 2016. Nowadays, connectivity is an absolute necessity at such an event, and Alcatel-Lucent Enterprise will help us deliver on that expectation of our visitors.”

Alexandra Biebel, Head of Marketing & Communication, ALE Deutschland “One challenge of implementing a network for a major event such as the BMW International Open is the time-factor. We are essentially creating a 'pop-up' network that is quick and simple to set-up and get running, but one which can also reliably connect tens of thousands of visitors over a large area, and support guest facilities and business operations. We have a great track record of supporting major events around the world, whether at tennis tournaments such as the Copa Claro ATP in Buenos Aires or music events like the Festival Des Vieilles Charrues, our equipment is designed to deliver the latest network technology with minimal disruption.”

모든 것이 적합한 방식으로 연결되면 정보, 사람, 팀, 전체 비즈니스 등이 보다 효과적으로 협업할 수 있습니다. 간단하지만 강력한 아이디어이지요. 이것이 바로 ALE의 방식입니다.

Jack Chen, CEO, ALE

About Us

알카텔 - 루슨트 엔터프라이즈 커뮤니케이션즈 소개 

ALE의 미션은 모든 것을 연결하여 고객들이 필요로 하는 맞춤형 기술 경험을 만드는 것입니다. 사무실에서나 클라우드를 통해 혹은 이 둘을 결합하여 우리는 조직 구성원들과 사업 프로세스와 고객들에게 필요한 네트워크와 커뮤니케이션을 제공합니다. 

혁신과 고객의 성공에 대한 헌신을 바탕으로 ALE는 전세계 830,000명 이상의 고객들에게 기업 네트워크, 커뮤니케이션, 서비스를 제공하는 필수적인 기업이 되었습니다. 전세계에서 활동하며 각 지역에 초점을 맞추어 2,200명이 넘는 직원들과 2,900명 이상의 파트너들이 50여개 국에서 ALE 브랜드를 걸고 일하고 있습니다.