2-6-2016

Alcatel-Lucent Enterprise solutions are providing the communications and IT infrastructure for the BMW Int'l Open golf tournament in Cologne, Germany.

Alcatel-Lucent Enterprise teams up with BMW as official Connectivity Partner for the BMW International Open

ALE, operating under the brand Alcatel-Lucent Enterprise, has teamed up with BMW to become the official Connectivity Partner for the BMW International Open, the longest-running European Tour event in Germany since 1989. ALE will be responsible for implementing the entire IT and communications infrastructure for this year’s Tour Event, which runs from June 22-26 at Golf Club Gut Lärchenhof, Cologne.

Germany's premier golf tournament and one of the highlights of the European golfing calender, the BMW International Open, attracts some of the game's greatest stars and over 60,000 sports fans each year. This year, organizers, partners, VIPs, and journalists from around the world, along with the thousands of visitors can stay connected throughout the tournament via secure high speed internet access both on and off the course.

Alcatel-Lucent Enterprise solutions will support the event, ensuring a personalized connected visitor experience via a full local area network (LAN), wireless LAN, and IP telephony communications platform for the event organizers and the world's media. Seamless connectivity can also be accessed from the club house, public areas, and the course grandstands.

Quotes

Alexandra Biebel, Head of Marketing & Communication, ALE Deutschland “One challenge of implementing a network for a major event such as the BMW International Open is the time-factor. We are essentially creating a 'pop-up' network that is quick and simple to set-up and get running, but one which can also reliably connect tens of thousands of visitors over a large area, and support guest facilities and business operations. We have a great track record of supporting major events around the world, whether at tennis tournaments such as the Copa Claro ATP in Buenos Aires or music events like the Festival Des Vieilles Charrues, our equipment is designed to deliver the latest network technology with minimal disruption.”

We are very pleased with the partnership of BMW Golfsport and Alcatel-Lucent Enterprise and welcome this innovative and reliable “Connectivity Partner” for the BMW International Open 2016. Nowadays, connectivity is an absolute necessity at such an event, and Alcatel-Lucent Enterprise will help us deliver on that expectation of our visitors.

Christian Masanz, Head of BMW Golfsport Marketing

Over ons

Wij zijn ALE. Het is onze missie om alles met elkaar in verbinding te brengen om de aangepaste technologie-ervaringen te creëren die klanten nodig hebben. Vanuit uw kantoor, de cloud of een combinatie hiervan, leveren wij netwerk- en communicatieproducten die werken voor uw mensen, processen en klanten. 

 

Een traditie van innovatie en toewijding aan het succes van de klant heeft van ALE een essentiële provider gemaakt op het gebied van enterprise-netwerkproducten, communicatieproducten en diensten, aan meer dan 830.000 klanten wereldwijd. Met een wereldwijde reikwijdte en regionale focus, dienen meer dan 2200 werknemers en 2900+ partners meer dan 50 landen die op de markt zijn gebracht onder het merk van Alcatel-Lucent Enterprise.