Communications Platform as-a-Service (or CPaaS) is changing the way companies communicate, develop new services, and interact with end-customers to deliver a true digital engagement.
CPaaS acts as a digital hub, enabling connections between everything you can imagine: People, objects, and applications making these components interact together and understand each other. It’s very relevant for organizations who need to interconnect everything in their business processes, reducing latency and improving decision-making process efficiency.
CPaaS, at the heart of the Digital Transformation
- Improve employees’ efficiency: Adding persistent messaging options with phone, web call, video conferencing and more to their business applications – which can be used online, on smartphone, or on any connected device.
- Adopt digital engagement with end-customers: From delivery status notifications and customer surveys to chatbot integration, the magic of CPaaS and cloud is that all contextual information about a customer can be synced effortlessly during calls or web interactions, allowing agents or bots to provide a more personal service based on the items in their shopping cart, the webpage they are visiting, or previous support tickets.
- Benefit from automation by connecting Internet of Things (IoT) to your business: The IoT will keep companies informed about everything – from how customers are using products to when a piece of vital equipment needs replacing.
Exclusive from Wainhouse Research
The enterprise communications market has evolved considerably over time, but most materially over the last 25 years. Where is it going next - and what does it mean for your communications strategy?
Wainhouse Research tracks the enterprise communications market, briefing with hundreds of vendors and service providers each year, gathering industry data, surveying end-users and IT decision makers, and publishing a range of market forecast reports.
Connex Web Series - Season 1 Episode 3
Alcatel-Lucent Enterprise has implemented and operates Rainbow that is the corner stone to integrate digital communications into customer business processes and applications.
Rainbow as a CPaaS already provides the access to hundreds of ready-to-use services such as instant messaging, group chat, voice and video call, conferencing, file storage and much more… And our technology also allows you to leverage your existing on-premise PBX and phones infrastructure through APIs to use both digital and telephony resources.