What do 7 of the top 10 luxury hotels have in common?

cristina-grigoras-150x160
十月 23, 2015

Technology and travel in today's world, the two are mutually exclusive.

So it was no surprise when a  new study* by Luxury Branding, a London-based consultancy, specializing in the global luxury market revealed  the ranking of the most popular high-end hotels and resorts worldwide for 2015, that a large percentage of the leading luxury hotel brands named by the digital natives are among our customers!

The study, based on 2.25 million public reviews on TripAdvisor, the world's largest travel feedback site, confirms that today’s guests are redefining the entire industry, including the luxury segment, influencing the rating definition and ‘forcing the industry from self-rating to being rated’, via feedbacks portals like TripAdvisor, TripExpert, Booking.com and Ctrip.

We can show case some of them, like The Dorchester Collection’s 45 Park Lane or Beverly Hills Hotel and Hotel Bel-Air or the Shangri-La Hotels and Resorts. These are just a few examples of a larger list of luxury players that we proudly accompanied in defining a new digital experience for the new breed of travelers.

Or as Piers Schmidt, Luxury Branding founder perfectly presents the situation: "The luxury hotel sector, which traditionally has been ranked by industry organizations, travel operators and specialty publications, is becoming democratized by the advent of TripAdvisor and similar portals that allow consumers to act as vocal, real-time critics, champions and commentators."

We are indeed thrilled to see our customers succeed in the digital age of hospitality! And only too happy to help them get there…

We have more to share about remarkable guest experiences.

The study is available On the Luxury Branding website.
*Source: hotelmarketing.com

cristina-grigoras-150x160

Cristina Grigoras

Strategic industries marketing at Alcatel-Lucent Enterprise

Twitter LinkedIn

Cristina is a marketing and communication specialist with 10 years experience in telecommunication, media and advertising. Currently Strategic Industries Marketing Manager at Alcatel-Lucent Enterprise. Before this role, she was Services and Professional Services Marketing-Communications with ALE. But also Brand and Strategy Manager in business media, advertising and the publishing industry. 

"My media background sparked my passion for stories. My telecom background taught me how a customer need, answered with a personalized and elegant solution, can bring together separate systems and ultimately people, to carry a business closer to its vision and its customers. Or how we say in ALE, how to make everything and everyone connect. My blog posts cover these type of experiences, our customers' and our own champions' stories, backed by industry trends."

Cristina is a Chartered Marketer and holds a Communications and P.R. degree with the University of Bucharest. 

About the author

最新文章

blog-pageheader-1200x299-healthcare6
医疗卫生

透過資產追蹤避免護理師的流失

醫療提供者應該善用科技,如資產追蹤以避免裝置遺失,同時讓護理師及其他人員不再受到行政事務纏身。

blog-pageheader-1200x299
WLAN

如何帮助您的企业正常运营,并确保员工安全

在危机时刻,一套简单、可靠的远程网络解决方案可以帮助您的企业持续正常运营,并确保员工安全。

政府

有效沟通——预防疫情恐慌,并控制危机管理成本

沟通在预防和干预社会恐慌的价值和作用

blog-pageheader-1200x299
WLAN

您为何需要考虑升级至 Wi-Fi 6?

Wi-Fi 6 以更快的传输速度、更好的性能、更大的覆盖范围和更长的终端电池寿命为用户提供其所应享受的体验。

聊天