Alcatel-Lucent Enterprise introduces Rainbow Hospitality, a next-generation solution for the hospitality industry
Singapore, 25 September 2025 – Alcatel-Lucent Enterprise, a leading provider of secure networking and communication solutions that enable organizations and industries to accelerate their operational efficiencies and competitiveness, is pleased to announce the launch of Rainbow™ Hospitality by Alcatel-Lucent Enterprise — a cloud-based solution that integrates with Property Management Systems (PMS), such as Oracle Hospitality Integration Platform, and Call Accounting Systems (CAS).
Built on the proven Rainbow Cloud PBX and collaboration platform, Rainbow Hospitality provides a solid cloud foundation for driving digital transformation in the hospitality industry. By enabling communication between staff and guest rooms, it enhances the overall guest experience while empowering staff with modern, efficient tools. This innovative solution not only replaces traditional PBX systems but also supports the industry’s shift toward smarter, more connected operations.
With decades of experience in the hospitality and cruise industries, as well as millions of rooms served worldwide, ALE has developed a solution aligned with the industry's growing need for simplification and digital transformation. Rainbow Hospitality is designed to help hoteliers embrace the power of real-time collaboration, AI, IoT, and system integration—empowering staff to deliver enhanced guest experiences while optimizing daily operations.
Deployed on public infrastructure, the solution offers real-time integration between property systems, room availability and management, guest requirements, and per-room voice traffic. This innovation enables hospitality professionals to operate more efficiently, respond more quickly to guest needs, and deliver a high quality of service and security.
The system includes essential hospitality features such as wake-up call management, room service coordination, guest directory updates based on check-in/check-out events, hotel staff communication, and call barring capabilities. It provides a streamlined approach to data-driven decision-making and operational automation.
We are already seeing strong traction and interest from our portfolio of customers. The interface is designed to be intuitive and flexible, allowing hotels to integrate their PMS, CAS, or any other solution through connectors, including popular platforms like WhatsApp. Additionally, our extended functionality with ‘Click to Connect,’ an add-on that merges information from websites and other platforms — marks the first step toward positioning Rainbow Hospitality as the next flagship reference in the hospitality market.
With decades of experience in hospitality, Alcatel-Lucent Enterprise understands the urgent need for hoteliers to digitally transform their operations. This is particularly critical in the Asia Pacific region, where hotels are finding it difficult to recruit sufficient manpower, according to a recent report from JLL(1). Other challenges include an escalating demand for hyper-personalization, and a complex patchwork of legacy technology. Rainbow Hospitality directly addresses these challenges with a single, cloud-based platform that unifies communications and streamlines daily operations, resulting in simplified IT security for staff, while also freeing up guest-facing employees to focus on high-value guest interactions.
In addition, Rainbow Hospitality natively integrates with major cloud-based PMS and supports API development to connect with third-party PMS and CAS, ensuring smooth interoperability with existing hotel infrastructures. It also offers APIs for integration with staff tools or hotel applications, such as Customer Relationship Management (CRM) systems, extending the communication ecosystem and enhancing both guest and staff satisfaction.
Rainbow Hospitality addresses the growing need for digital transformation in hotels and hospitality chains seeking to enhance collaboration functionalities. Rainbow Hospitality is currently available across APAC markets, with plans to expand into other global markets thereafter.