ALE continues global deployment of Rainbow Hub in new international markets
Sydney, Australia, September 15 , 2025 - Alcatel-Lucent Enterprise, a leading provider of secure networking and communication solutions that enable organizations and industries to accelerate their operational efficiencies and competitiveness, is accelerating the worldwide rollout of its Rainbow™ Hub cloud communications platform.
Following recent launches in Brazil, Singapore, and Canada, ALE is now bringing Rainbow Hub to Australia through strategic collaborations with multiple business partners. This marks a significant milestone in the company’s global expansion and reinforces ALE’s commitment to supporting business communication transformation through cloud innovation.
The expansion into Australia reflects a growing demand for unified cloud communications that enhance collaboration and streamline operations. Rainbow Hub integrates advanced Cloud PBX capabilities with ALE’s existing suite of collaboration and videoconferencing tools, offering businesses a comprehensive, secure and scalable cloud solution.
With Australia’s strong cloud adoption ecosystem, this new deployment represents a significant opportunity for cloud development, particularly in the field of business communication and customer engagement.
Key features of the Rainbow Hub include complete unified communications functionality, rich telephony services, advanced mobility options, welcome and attendant services, analytics and integration capabilities.
The solution also has a number of collaboration features, such as audio and video conferencing, one-to-one and group chat, file storage and file and screen sharing. As a result, employees, partners, customers and suppliers can easily connect, share information and collaborate in real-time, enhancing productivity and minimizing the need for long email chains and in-person meetings.
From a security perspective, Rainbow Hub is “secure by design” with rigorous security standards and all-year-round monitoring. Its robust security infrastructure allows businesses to rest assured that their communications and collaboration activities are protected.
Rainbow™ enables enterprises to unify telephony, messaging, and video into one platform, improving internal collaboration and enriching the customer experience. In line with its strategy to deliver continuous innovation, ALE has recently enhanced Rainbow Hub with:
- Rainbow Carrier Connect: A cloud-to-cloud connection enabling integration between operators and Rainbow, allowing rapid deployment through certified carriers.
- BYOT (Bring Your Own Trunk): A flexible option enabling customers to retain their current operators while leveraging Rainbow Hub's advanced cloud features.
ALE is also incorporating artificial intelligence to elevate user experience with features such as background blurring, ambient noise reduction and upcoming innovations in communication transcription and translation.
Launching Rainbow Hub in Australia marks a strategic milestone and reinforces our commitment to driving enterprise innovation. Every business is on a unique digital journey - whether it's streamlining operations, enabling hybrid work, or elevating customer experiences. We're here to help organizations achieve real, measurable outcomes. We know digital transformation doesn't happen in isolation, it thrives through strong ecosystems, local expertise, and trusted partnerships.
The solution will be available in Australia through channel partners.
Rainbow Hub's continued rollout underlines ALE’s vision of enabling global cloud adoption while ensuring flexibility, interoperability, and innovation for partners and customers across all regions.