OmniAccess Stellar Location-Based Services (LBS)

Indoor Positioning

Indoor positioning is a key feature that can turn a smartphone into an indoor GPS device. It creates valuable services in your mobile app, such as wayfinding, turn-by-turn navigation, friend finders, remember my parking spot, share a point of interest, and more. ALE uses the OmniAccess Stellar BLE Beacon to provide static location information to a smartphone. 

ALE positioning technology has been optimized for a wide range of use cases. It leverages a unique hybrid 'fusion engine' technology, intelligently combining data from the environment and embedded smartphone sensors: Bluetooth, Wi-Fi, GPS, accelerometer, magnetometer, gyroscope, barometer, location map...

Offering unparalleled accuracy and a seamless transition from indoor to outdoor locations (important in large campuses), this technology also minimizes smartphone battery use.

Geofencing

Geofencing sends an alert to a mobile application based on the user’s location. Geofencing alerts can be triggered by different events such as when a user enters, exits or remains in a defined zone. With the OmniAccess Stellar LBS Suite, geofencing areas are simply drawn on the map from the Cloud Manager platform, then synchronized and executed by the Stellar LBS SDK inside the mobile app.

Some typical examples of geofencing services include:

• Proximity Marketing: With push notifications on a mobile phone, you can engage with visitors easily. The visitor simply opts in to benefit from any coupons or downloads the application offers.
• Delivering information: When the user approaches a point of interest, a product or a work of art, the geofencing service makes it possible to engage with them through contextualized, targeted messages.
• Zone entrance and detection: The powerful location engine embedded in the SDK combined with beacons placed in strategic locations allows very accurate detection of visitor entry and exit from virtual zones. This type of service allows better management of movements and optimized traffic management. Often implemented in corporate venues to monitor room occupancy, entrance and exit detection offers high added value.

Analytics

All indoor location data is yours to use, and you can view it in the Cloud Manager platform. The analytics aggregated here provide a variety of statistics (number, duration, frequency of visits...) so you can:

• Analyze the behavior of your users - evaluating traffic, monitoring movements, studying flows
• Manage the flows within an enclosed space such as an office or meeting room and its usage to optimize and tailor your products and services
• Measure the impact and ROI of your mobile marketing campaigns
• Optimize and adapt your space as part of a continuous improvement strategy