A stellar hotel’s Wi-Fi requirements

cristina-grigoras-150x160
六月 25, 2019

This is the second of the Smart Hospitality Networks blogs series, where we explore the requirements of a stellar hotel’s Wi-Fi

According to all surveys and trends in the hospitality industry hotel Wi-Fi is now a basic amenity, and not a luxury commodity. And not only for guests, but for hotel staff as well, who have growing expectations from it. But behind that nice welcome portal and seamless wi-fi you experience in the hotels you visit, there is a lot of technical consideration and deployment work. So I had a talk with our Hospitality Network expert Ana Mata who takes us in the hotel wi-fi backstage, unveiling how it's built, deployed and how it impacts the actual hotel business.

Connecting people wifi 350x224

What expectations do users have from the hotel Wi-Fi?

CG: Hi Ana. Everybody talks about the guest expectations in terms of wi-fi, we see it eveywhere in industry studies and events. But are these the same across all segments and properties? And are all the hotel teams's requirements the same? 

AM: ALE experts have installed thousands of hotel networks around the world over the last twenty years, and the requirements may vary from a requestor or user to another, from a property to another, but the big lines are quite similar. Some essential requirements keep coming back in our hospitality projects:

Guests want to be able to log into the hotel network right after check-in and move around the hotel premises without losing Wi-Fi connectivity, quality or speed
Hotel team leaders may want to offer enterprise-grade Wi-Fi everywhere within the hotel premises to guests and staff, and will look for a captive portal solution to be able to manage thedifferent profiles connecting to the network
The hotel staff may want to be able to manage guest user accounts quickly and easily, and have access to the hotel applications and tools wherever and whenever they need to use them
The hotel IT team are interested in security, integration and deployment simplicity
- The hotel guest experience team and the marketing team care about the alignment with the brand promise and the general guest experience

CG: So the hotel Wi-Fi solution needs to equally address all these requirements to create overall satisfaction. 

AM: Absolutely! 

What about the Wi-Fi network access?

Hoteliers can select how they want to provide access to the Wi-Fi network. However, it’s essential that all means of access are easy and secure. Today, there are several options:

- An entry level, embedded portal and landing page with simple login/password like the one we offer in Alcatel-Lucent OmniAccess® Stellar Express
- An advanced proprietary customizable captive portal, with various guest credential creation and access methods, such as the OmniAccess Stellar Enterprise
- Or external captive portals, that ideally integrate with the hotel Wi-Fi solution in a non-disruptive way, and leverage in-depth profile management, CRM and PMS integration capabilities, to protect the existing investments
- Guests should be able to log in through their favorite social networks, such as Facebook, Twitter or Google

Are there some must-have requirements in wi-fi connectivity today?

Businessman in hotel lobby on mobile

AM: An essential capability of a secure hotel Wi-Fi is to provide seamless connectivity with differentiated access rights and services to the different users. This is done via native unified access and user network profile management in our LAN and WLAN solutions. These differentiating capabilities enable the hotel staff to connect to the network, useto  the corporate applications and tools, everywhere, via wired or wireless connection, and with maximum security, in a different VLAN than the guests.

Another important aspect is a consistent guest experience, regardless of where they are and the device that they are using. A hotel Wi-Fi should feature state-of-the-art Wi-Fi technology, distributed intelligence and fast roaming. It should guarantee pervasive mobility around the hotel premises, without losing the connection while retaining Wi-Fi speed and quality, independently of the guest’s location. The guests can be in their room, indoors or outdoors, or in a crowded area with many people connected to the hotel network at the same time.

In order to ensure a consistent experience in the different hotel spaces (rooms, common areas, high density areas such as auditoriums or conference rooms, or the backoffice), hotels need a complete and versatile AP (hotspot) family including adapted hospitality APs dedicated for the rooms. The access point family should provide entry-level to high performance as well as high-density AP models to cover every in-door environment, and ruggedized --  hardened -- AP models for outdoor areas.

Challenging deployments

CG: I understood sometimes the hotel building or large facilities can be challenging during wi-fi deployments.

AM: We have a recent example in Norway, at the Scandic Central Elverum Hotel, a newly renovated hotel building with massive concrete walls. The hotel needed a solution to offer free reliable Wi-Fi throughout the building for up to 1000 guests and conference attendees at any given time. Today, Scandic has one consistent network, centrally controlled. The solution was thouroughly designed and with sufficient AP coverage to offer excellent user experience in spite of the thick walls, and with high density access points for strong ubiquitous Wi-Fi to allow a large number of simultaneous connections in conference rooms. The network solution also enables IPTV in guest rooms, HVAC and hotel cash registers, as well as other WLAN connected devices such as the sound system. 

Scandic Central Elverum 500x250

Read more details about the wi-fi deployment at Scandic Central Elverum 

Hotel wi-fi can, and should be thought as a business asset

CG: So a hotel wi-fi can generate new revenue! 

AM: For hotels that offer conference facilities suitable for large capacities of several hundreds or thousands of concurrent attendees, a high-quality Wi-Fi service for their guests and conference attendees is a business asset and it is a direct revenue generator. Consequently, a fluid experience is a must-have. 

Stay tuned for the next Hospitality Networks interview. If you have questions or want a deeper discussion on hospitality networks, don't hesitate to contact Ana Mata!

To learn more, Download the Hospitality Network Solution Guide

cristina-grigoras-150x160

Cristina Grigoras

Strategic industries marketing at Alcatel-Lucent Enterprise

Twitter LinkedIn

Cristina is a marketing and communication specialist with 10 years experience in telecommunication, media and advertising. Currently Strategic Industries Marketing Manager at Alcatel-Lucent Enterprise. Before this role, she was Services and Professional Services Marketing-Communications with ALE. But also Brand and Strategy Manager in business media, advertising and the publishing industry. 

"My media background sparked my passion for stories. My telecom background taught me how a customer need, answered with a personalized and elegant solution, can bring together separate systems and ultimately people, to carry a business closer to its vision and its customers. Or how we say in ALE, how to make everything and everyone connect. My blog posts cover these type of experiences, our customers' and our own champions' stories, backed by industry trends."

Cristina is a Chartered Marketer and holds a Communications and P.R. degree with the University of Bucharest. 

About the author

最新文章

blog-pageheader-1200x299-healthcare6
医疗卫生

透過資產追蹤避免護理師的流失

醫療提供者應該善用科技,如資產追蹤以避免裝置遺失,同時讓護理師及其他人員不再受到行政事務纏身。

blog-pageheader-1200x299
WLAN

如何帮助您的企业正常运营,并确保员工安全

在危机时刻,一套简单、可靠的远程网络解决方案可以帮助您的企业持续正常运营,并确保员工安全。

政府

有效沟通——预防疫情恐慌,并控制危机管理成本

沟通在预防和干预社会恐慌的价值和作用

blog-pageheader-1200x299
WLAN

您为何需要考虑升级至 Wi-Fi 6?

Wi-Fi 6 以更快的传输速度、更好的性能、更大的覆盖范围和更长的终端电池寿命为用户提供其所应享受的体验。

Tags - 教育

聊天