LBS deliver better security, improved profitability and ultimately a better travel experience.
As anyone who has ever traveled knows, whether it’s for work or pleasure, traveling can be stressful—there’s no doubt about it. From the time you leave home until the time you return, thousands of decisions will have to be made. Where should I park, what terminal do I need to be at, how do I get to my gate, do I have time to eat, where can I get food? So many decisions!
Location-based services (LBS) can improve travelers’ experience by providing information about available parking, gates, restaurants and retail locations. It helps you understand where you are, and gets you where you need to be. And, if you have extra time, LBS can help you find the Italian restaurant in the concourse that you heard was good, and maybe you can even pick up that t-shirt your nephew requested.
An eye on security and efficiency
LBS can also take travelers’ stress levels down a notch by providing information about wait times at check-in and security. From an airport authority perspective, LBS can optimize work flows to keep things moving smoothly and securely on the ground. Knowing where employees are at all times is crucial to ensure a secure airport environment. With LBS, airport authorities can mobilize staff and security personnel to quickly respond to incidents anywhere, anytime. Keeping people and things moving efficiently is good for everyone.
A stress free traveler is a happy traveler. In addition to helping people navigate the airport with ease, airport operators can use proximity marketing to deliver duty-free offers, send food and drink discounts and other in-store promotional specials to travelers.
Improving security and profitability, as well as the traveler experience is key. With the Alcatel-Lucent OmniAccess® Stellar LBS solution travelers benefit from:
• Faster check-in and security access
• Location and estimated time of arrival information
• The ability to quickly locate contacts on arrival
• Information to help navigate new airport facilities
Today, LBS can provide airport authorities with the leading-edge tools to address security and operational challenges, while at the same time improving the passenger experience from door-to-door.
To learn more about location-based services check out our LBS solutions, or explore our e-zine ‘Fast Forward’ to find out where the transportation industry is headed in the 21st century.