18/06/2021

ALE has teamed up with BMW to become the official Connectivity Partner for the BMW International Open, the longest-running European Tour event in Germany since 1989. This year it is the 5th year in a row Alcatel-Lucent Enterprise will be responsible for implementing the entire network and communication infrastructure for this tour event, which runs from June 24 to 27 at Golfclub München Eichenried near Munich.

The Alcatel-Lucent Enterprise infrastructure will provide a communication platform with LAN, WLAN, optimized network management and IP telephony.

Kornwestheim, June 16th 2021 - The Alcatel-Lucent Enterprise infrastructure will provide a communication platform with LAN, WLAN, optimized network management and IP telephony.

ALE, operating under the brand Alcatel-Lucent Enterprise, has teamed up with BMW to become the official Connectivity Partner for the BMW International Open, the longest-running European Tour event in Germany since 1989. This year it is the 5th year in a row Alcatel-Lucent Enterprise will be responsible for implementing the entire network and communication infrastructure for this tour event, which runs from June 24 to 27 at Golfclub München Eichenried near Munich.

Germany's premier golf tournament and one of the highlights of the European golfing calendar, the BMW International Open, attracts some of the game's greatest stars and many sports fans each year. This year, organizers, partners, VIPs, and journalists from around the world, and visitors can stay connected throughout the tournament via secure high-speed internet access both on and off the course.

Alcatel-Lucent Enterprise solutions will support the event, ensuring a personalized connected visitor experience via a full local area network (LAN), wireless LAN, and IP telephony communications platform (including DECT) for the event organizers and the world's media. Seamless connectivity can also be accessed from the club house, public areas, and the course grandstands.

Christian Masanz, Head of BMW Sport and Culture Marketing “We are very pleased with the ongoing partnership of BMW Golfsport and Alcatel-Lucent Enterprise since 2016 and welcome this innovative and reliable “Connectivity Partner” for the BMW International Open 2021 again. Nowadays, connectivity is an absolute necessity at such an event, and Alcatel-Lucent Enterprise will help us deliver on that expectation of our visitors.”

Alexandra Biebel, Head of Marketing & Communication, Alcatel-Lucent Enterprise EMEA “One challenge of implementing a network for a major event such as the BMW International Open is the time-factor. We are essentially creating a 'pop-up' network that is quick and simple to set-up and get running, but one which can also reliably connect visitors over a large area, and support guest facilities and business operations.”

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* Le nom et le logo d'Alcatel-Lucent sont des marques commerciales de Nokia utilisées sous licence par ALE.
“We are very pleased with the ongoing partnership of BMW Golfsport and Alcatel-Lucent Enterprise since 2016 and welcome this innovative and reliable “Connectivity Partner” for the BMW International Open 2021 again. Nowadays, connectivity is an absolute necessity at such an event, and Alcatel-Lucent Enterprise will help us deliver on that expectation of our visitors.”

Christian Masanz, Head of BMW Sport and Culture Marketing

A propos d’Alcatel-Lucent Enterprise

Alcatel-Lucent Enterprise offre les expériences technologiques personnalisées du « tout connecté », dont les entreprises ont besoin.

Les solutions et services ALE d’infrastructures réseaux, de communication et de cloud à l'ère du numérique sont conçus pour assurer le succès des clients, et ce, grâce à des modèles commerciaux flexibles ; dans le cloud, sur site et hybride.

Ces solutions sont sécurisées et développées pour un impact environnemental limité.

Plus de 100 ans d'innovation ont fait d'Alcatel-Lucent Enterprise un partenaire de confiance pour plus d’un million de clients dans le monde entier. Alcatel-Lucent Enterprise, dont le siège social est en France, compte 3400 partenaires commerciaux dans le monde, permettant ainsi une proximité locale.

Pour plus d’informations : https://www.al-enterprise.com/fr-fr

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Contact presse :

Media contact in Germany:
Alexandra Biebel 
Director Marketing & Communications EMEA
+49 7154 803 5205
alexandra.biebel@al-enterprise.com

Global Press
Carine Bowen
press@al-enterprise.com

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