ALE recognized on CRN Women of Channel list

Calabasas, CA, May 10, 2021 — Alcatel-Lucent Enterprise, a leading provider of communications, networking, and cloud solutions tailored to customers’ industries, is pleased to announce that CRN®, a member of The Channel Company, has named Holly Berger, North American Director of Distribution, to the 2021 Women of the Channel. This annual list recognizes the unique strengths, vision, and achievements of female leaders in the IT channel. The 2021 Women of the Channel acknowledges women from across the IT channel, including vendors, distributors, and solution providers.

The women honored as part of this year’s list pushed forward with comprehensive business plans, marketing initiatives, and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global health crisis. CRN celebrates these exceptional women for their leadership, dedication, and channel advocacy.

Since coming to the role in 2019, Ms. Berger has been instrumental in building a distribution strategy which includes adding net new partners in strategic markets, to support the overall growth of North American sales at Alcatel-Lucent Enterprise. She’s also played a key role in expanding resources to support channel partners through a broadened distribution ecosystem in business development/lead generation, pre-sales engineering, and marketing, to provide wrap-around support and enablement for growth. In addition, Ms. Berger also worked to simplify processes and enable a better means for ALE channel partners to win business.