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Xavier Martin

Xavier Martin is Vice President, Market Development at Alcatel-Lucent Enterprise.

Xavier Martin

Xavier Martin

Vice President, Market Development, Alcatel-Lucent Enterprise

Xavier Martin is Vice President, Market Development at Alcatel-Lucent Enterprise. In this role, he leads the Solution Marketing and Business Intelligence team for the Communications Business Division. 

Xavier has more than 25 years of management experience in the software solutions industry, including business intelligence and customer service. In 2013, he published “Make It Personal”, a book that explains how organizations can leverage technology and consumer-led transformation to enter a new era of enterprise communications, heralding what it’s nowadays known as Digital Transformation.

Xavier has a Master’s degree in Telecom and Computer Sciences from Supinfo, Paris, France.

Posts from the Author


From customer service to customer satisfaction

Emerging technology, including artificial intelligence, is driving the shift from customer service to customer satisfaction.

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Digital Dividends

IT Investment cashes in with digital dividends

Investing in operations, customers and employees is required to reap digital dividends and tangible business outcomes.

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Digital Age Communications

Operational excellence means optimising technology

Business leaders are prioritising operational excellence as they strive to reap digital dividends with tangible outcomes.

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Digital Age Communications

Navigating Digital Age Communications in the new normal

Today the question is not ’if’ but rather ‘when and how’ digital age communications should be implemented in the global enterprise operational model.