11/6/2018

Digital transformation can help you respond to shifting customer attitudes and behaviours, and stay competitive in a hyper-competitive world.

It’s not an overstatement to say that the benefits of a successful digital transformation can far outweigh the challenges. Digital transformation can provide the foundation to ensure that technologies, skills, and processes meet today’s requirements, while at the same time preparing the groundwork for your companies’ future. Following are 5 significant benefits that you can expect from a digital transformation:

• improved customer engagement
• remain relevant and competitive
• increased revenue
• boost market share
• enhanced employee morale

As well, embarking on a digital transformation lets you re-visit existing processes, assess operating models and organizational structures, as well as products and services, to see what changes can be made.

Winery owners meeting over finances for blog post

A successful digital transformation will require you to do some homework. You need to understand the potential pitfalls to avoid getting tripped up later in the journey. It’s imperative that you assess your businesses’ pain-points. Set priorities. Get the right people onboard. Lock in the budget and resources. And remember, delays can cost money and credibility.

The good news, however, is a digital transformation provides an opportunity for businesses to eliminate existing obstacles and improve efficiency. Also, where it makes sense to keep existing processes, new technologies can be seamlessly integrated to automate mundane tasks, freeing up employees to take on more strategic activities that deliver real value to the business.

Fundamentally, digital transformation is about adding value for your customer. Brand loyalty no longer holds the power it once did. It’s about how you respond to your customers’ needs. Investing in new, innovative technologies demonstrates your commitment and keeps you in the forefront of your customers’ minds.

People wine tasting in wine-making room for blog post

Digital transformation is also about redefining business models, exploring other avenues for revenue growth, and expanding offerings beyond physical products and services. As well, it can offer exposure to new industries and verticals. Companies that opt not to go in the direction of digital transformation risk losing revenue, customer-loyalty, and potentially experiencing diminished success.

Digital transformation creates an opportunity for comprehensive change in the way you do business, in your operating-model, and in the way you respond to changing customer attitudes and behaviors. It’s important to note that digital transformation is not a one-off activity. It is an evolution of your business, and ultimately it is a commitment to continue to introduce new digital technologies and practices to improve your business and your customers’ experience.

Learn more about how you can embark on your digital transformation with Alcatel-Lucent Rainbow™ and stay ahead of the competition.

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About the author
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Matteo Kotch

Cloud Services Business Development Manager, Alcatel-Lucent Enterprise

I’m passionate about all things tech-related and am constantly fascinated by the latest developments in AI, IoT, and the Cloud, and how they each have the potential to impact society. Rather than viewing the recent proliferation of technology as a ‘disruptor’, I see it more as an ‘enabler’, enabling people to be more productive, satisfied, and rewarded at work. If you have any questions about my blogs, I invite you to Rainbow me, so that we can have a chat!

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