Efficient IP Telephony and mobility solution facilitates employee productivity across sites and supports geographic expansion.

  • Country: United Arab Emirates
  • Industry: Retail
  • Solution: Rainbow, Unified Communications, Autonomous Network, Business Telephony

Al Ain Cooperative Society is the largest chain of retail stores in Al Ain, the green city of UAE, and a market leader in the grocery sector for over 40 years. Serving over 6 million customers every year, Al Ain Coop currently operates 29 retail venues, along with a huge warehouse (250,000 sq. ft.) to address the increasing requirements of their expanding network of branches.

Al Ain Coop logo
Al Ain Coop customer image
We found a technology that supports our business growth and makes it easier for employees to communicate with each other, while serving customers. The Alcatel-Lucent Enterprise network and communications technology offers UC collaboration to enhance teamwork and productivity. It was easily deployed and met our business needs, including mobility for employees.

Manoj Bhatnagar, Corporate Director of IT, Al Ain Coop


Al Ain Coop was faced with a welcomed challenge of supporting its growing business. To accommodate the growth, they planned a relocation of the head office to a new building and opening another new supermarket branch. The relocation provided Al Ain Coop with the opportunity to completely renew its network and communications technology infrastructure. In addition, they required a basic ICT infrastructure for the new supermarket branch.

Products & Solutions

Technical Benefits

  • Robust network delivers reliable connectivity and scalability supporting growth
  • Modern IP telephony enables integrated access to cloud-based collaboration application
  • Customer IT team supports day-to-day operations autonomously

Financial Benefits

  • Excellent price-performance ratio with OXO Connect
  • Key financial advantage seen in minimal administration requirement

User Experience Benefits

  • Rainbow delivers UC collaboration functionalities enabling more teamwork and productivity
  • Remote employees respond to simplified and more efficient communication 
  • Collaboration reduces employee dependency on GSM phones
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