This prestigious golfing event was able to offer secure high-speed Internet access and state-of-the art IP telephony, increasing productivity and enhancing the visitor experience.

  • Country: Germany
  • Industry: Hospitality
  • Solution: Business Telephony, Mobile Campus

BMW International Open, one of the highlights of the European golfing calendar, attracts some of the game's greatest stars and dedicated sports fans each year. BMW organized this tournament for the 28th time in 2016, providing journalists and 58,500 spectators with reliable connectivity throughout the event and helping everyone to have an extraordinary day at the golf course.

BMW International Open logo
BMW  International Open customer reference image 480x480
Challenges

Alcatel-Lucent Enterprise, the official Connectivity Partner of the 2016 BMW International Open was tasked with implementing communications infrastructure, including LAN, WLAN and IP telephony at the Golf Club Gut Lärchenhof near Cologne.

Delivering connectivity was dually challenging:

  1. The golf course was located well outside urban areas and had weak mobile phone coverage, and
  2. There was very high demand for network bandwidth and data from the organizers, sponsors and partners, journalists, and tens of thousands of visitors who wanted on-demand connectivity.

Products & Solutions

Products

  • Business DECT Handsets
  • OmniAccess Wireless Access Points
  • OmniAccess Wireless LAN Switch
  • OmniPCX Office Rich Communication Edition
  • OmniSwitch 6450
  • OmniSwitch 6860E
  • OmniSwitch 6900
  • Premium DeskPhones

Solutions

  • Business Telephony
  • Converged Campus Network
  • Mobility
Benefits

Technical

Thanks to Alcatel-Lucent Enterprise solution, the prestigious golfing event was able to offer secure high-speed Internet access and state-of-the art IP telephony. All indoor and outdoor areas were covered: club house, public areas and the course grandstands. The controller-based WLAN infrastructure was set up with rugged WLAN access points designed for outdoor environments, providing high density on the 10,000 square meter public area. The 1,200 WLAN users required optimized frequency management that had to be significantly more sophisticated than those typically used in corporate environments.

Financial

Having a single voice and data solutions supported the organizers’ productivity and enabled them to run the event smoothly and successfully. User experience Players, partners, journalists and spectators at the 2016 BMW International Open enjoyed reliable connectivity throughout the event, helping everyone to have an extraordinary day at the golf course.

Documents
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