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Company | Customer References

BMW International Open

This prestigious golfing event offers secure high-speed Internet access and state-of-the art IP telephony, increasing productivity and enhancing the visitor experience.

  • Country: Germany
  • Solution: Connected Solutions and Devices, Autonomous Network

BMW International Open, one of the highlights of the European golfing calendar, attracts some of the game's greatest stars and dedicated sports fans each year. BMW organizes this tournament providing journalists and  60,000 spectators with reliable connectivity throughout the event and helping everyone to have an extraordinary day at the golf course.

bmw internationalopen logo
We are very happy to have won with Alcatel-Lucent Enterprise as our Connectivity Partner and are highly satisfied with the success of this project which enables us to offer the players, journalists, partners and spectators the high-class connectivity that they are entitled to expect. There were no failures or complaints at all. In short: everything went exactly as we had imagined it, and we would be very pleased to further expand our cooperation with Alcatel-Lucent Enterprise in the future.
Jörn Plinke, Tournament and Project Manager at BMW International Open, BMW

Challenges

Alcatel-Lucent Enterprise, the official Connectivity Partner of BMW International Open since 2016 is tasked with implementing communications infrastructure, including LAN, WLAN and IP telephony at the Golf Club.

Delivering connectivity is dually challenging:

  1. The golf course was located well outside urban areas and had weak mobile phone coverage.
  2. There is very high demand for network bandwidth and data from the organizers, sponsors and partners, journalists, and tens of thousands of visitors who want on-demand connectivity.

Results

Technical benefits:

  • Thanks to Alcatel-Lucent Enterprise solution, the prestigious golfing event is able to offer secure high-speed Internet access and state-of-the art IP telephony.
  • All indoor and outdoor areas are covered: club house, public areas and the course grandstands. WLAN infrastructure is set up with rugged WLAN access points designed for outdoor environments, providing high density on the 20,000 square meter public area.
  • The 1,200 WLAN users required optimized frequency management that have to be significantly more sophisticated than those typically used in corporate environments.

Financial benefits:

  • Having a single voice and data solutions supports the organizers’ productivity and enable him to run the event smoothly and successfully.

User experience benefits:

  • Players, partners, journalists and spectators at the BMW International Open enjoy reliable connectivity throughout the event, helping everyone to have an extraordinary day at the golf course.

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