Microchoix Maroc implemented a centralized solution to improve real time system management and interactivity between employees and customers.

  • Country: Morocco
  • Industry: Services
  • Solution: Business Telephony, Customer Service, Autonomous Network

As a leading company in the re-sale of computer and multimedia equipment, Microchoix Maroc has become the reference brand in the regional hi-tech sector.

Considered to be the number one e-commerce site in Morocco, the company built its success based on a strategy for developing online commerce with the creation of a network of 14 sales outlets. 

By simplifying the supply chain, Microchoix Maroc offers the possibility of buying directly from the importer.

The company can therefore propose its 150,000 regular customers the best value for money.

The demonstration of the Alcatel-Lucent Enterprise products efficiency and the performance of the proposed solution, together with the support and advice of the business partner, MSD Network, were determining factors in the final decision.

Microchoix Maroc logo
Microchoix Maroc customer reference image 480x480
The solution set up in our sites enabled us to increase the potential of the customer orders thanks to real time management of our call flows. Rigorous tracking of our production and the performance of our employees guarantees proximity relations with our customers.

Adil Amine, e-Commerce Manager, Microchoix Maroc


  • Since historically Microchoix Maroc developed from its sales outlets, traditionally each retail site answered its own calls. 
  • The company wanted to improve telephone reception for its customers and eliminate unanswered calls. 
  • Microchoix Maroc looked for a centralized solution that could handle up to 30 agents working simultaneously, allowing real time system management and interactivity requiring no intervention by technical support. 

Products & Solutions


  • OmniPCX Office Rich Communication Edition
  •  OmniSwitch 6450 Stackable LAN Switch
  • IP Touch 4038 Extended Edition
  • PIMphony Softphone


  • Business Telephony
  • Mobile Campus
  • Customer Service




  • User management and calls flow are controlled directly by the call center manager from his workstation. 
  • The new system interface can be used to display production statistics in real time to adjust agent priorities.


  • Thanks to the Alcatel-Lucent Enterprise solution, which centralizes and records all telephone orders, Microchoix now have a 40% increase in turnover.

User experience:

  • Incoming calls are automatically transferred to the right agent depending on their skills and availability, thereby improving productivity.
  •  All conversations are recorded to allow analysis and creation of a customized progress plan.
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