Build2Win: ALE Channel Rewards Program for APAC

SINGAPORE, March 19, 2021 – Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions tailored to customers’ industries, today announced the launch of Build2Win, a new Channel rewards program for the company’s network of partners across Asia Pacific.

The goal of the program is to strengthen engagement and support Alcatel-Lucent Enterprise partners, in conjunction with ongoing integrated marketing efforts. The program also offers an opportunity to recognize and reward the champions within the ALE partner ecosystem.

“ALE strives to build robust teams that help deliver the customised technology experiences that our customers value and need,” said Pierre Samson, Senior Vice President, Asia Pacific, Alcatel-Lucent Enterprise.

Participating partners will also be recognized through the Partner Champion Awards at the end of the program, which recognizes top partners in participating countries, as well as the overall Top Partner Champion in Asia Pacific. Damien Delard, APAC Vice President – Channels & Territory Sales, Alcatel-Lucent Enterprise added, “Our partners are integral to the success of ALE, and the Build2Win program offers an opportunity for us to fully acknowledge the dedication and hard work that they have put in.”

Partners from India, Indonesia, Philippines, Thailand, Australia, Singapore and South Korea are eligible for the Build2Win program. To qualify, business partners will be required to provide opportunity details based on the Build2Win program official form.

For further information on the program, please send your enquiries to APAC.marketing@al-enterprise.com.