New ALE Nordic and Baltic Regional Business Leader

Paris, France, April 28th, 2021 – Magnus Sers has been appointed Regional Business Leader in the Nordics and Baltics for Alcatel-Lucent Enterprise, a leading provider of communications, networking, and cloud solutions tailored to customers’ industries.

Prior to joining Alcatel-Lucent Enterprise, Magnus held several senior positions in the Nordics, with more than 12 years experience in sales management, channel sales, and partnerships, including Tech Data. He has extensive experience managing channel sales, is a strong communicator, and has led cross-functional teams. Magnus is an engaged and results oriented leader. His ability to put together the right team to exceed customers’ expectations has resulted in a successful track record across several sales management positions in the Corporate and Enterprise segments, as well as in Partner Recruitment.

“The Nordic and Baltic regions are part of the top 30 focus countries for Alcatel-Lucent Enterprise.  In support of this endeavor, Magnus Sers has been appointed Regional Business Leader to manage these regions, including Norway, Sweden, Finland, Denmark, and the three Baltic States. I am sure with Magnus at the helm we will expand our local footprint and increase our brand awareness. With ALE’s expertise across the Education, Healthcare, Government and Transportation sectors, we have much to offer in the Nordic and Baltic markets. Think global, act local,” says Laure Timperman, Vice President Europe West, Alcatel-Lucent Enterprise.

Magnus understands that Alcatel-Lucent Enterprise’s tailored vertical approach, innovative strategies, and company culture, including working closely with our customers, are key to meet the Nordic and Baltic needs as the countries continue their path toward digital transformation.

“The key to Alcatel-Lucent Enterprise’s continued success is the ability to listen to the needs of its customers, addressing them with agile processes, while working closely with our partners and end customers. As I look to the future and our roadmap, I’m confident that we will keep helping businesses address their need for resiliency and business continuity while delivering additional value.”