From ‘Communications Platform as a Service’ to Digital Engagement A Wainhouse Research eBook If you’re wondering what CPaaS is, you’re not alone.
CPaaS stands for Communications Platform as a Service. Technically, it is a set of cloud-based communications services provided through APIs, enabling developers to integrate the services into websites, mobile applications, and other solutions like business process applications. A service provider manages the platform, keeping it up to date and secure.
Digital Engagement, by comparison ,is pretty simple it’s about finding, keeping, and delighting your customers with new digital tools and apps. Of course,the ‘what’is the easy part–it’s the‘ how’that needs some thought…
Download this ebook to dig into new ways verticals like Government, Education, Healthcare, and Transportation have developed, or are beginning to develop new customer engagement services based on the new Cloud.