2/8/2019

Borderless communications and collaboration between ports and logistics stakeholders can create a seamless journey.

A product will be touched by many hands before it lands on your doorstep in the familiar packaging, from your favorite online vendor. It will make its way from a warehouse, to a local transport company, to perhaps a cross-country carrier, or a port and shipping company.

Each step of the journey will require communications to keep the goods on track. Unfortunately, in many cases, as cargo is handed off from one logistics provider to another, the communications tools required to keep track of the goods will vary from business to business. End-to-end communications and collaboration between all of the logistics partners is crucial to ensure the quality of service all the way to your doorstep.

Container yard for blog post

A cloud-based application that’s easy to adopt, easy to use and is secure can provide the solution that the ports and logistics industry need. Collaboration beyond the shipping company premises and between logistics companies is evolving. Communications services such as Instant Messaging (IM), voice, video and file sharing are essential. Borderless collaborations help businesses collaborate efficiently and that means improved operations and an improved customer experience.

The Alcatel-Lucent Rainbow™ solution is a cloud-based collaboration application that connects objects (such as Internet of Things (IoT) devices and sensors), people and systems to provide the communication services that ports and logistics authorities are clamoring for today.

Rainbow is available as a Communications Platform as a Service (CPaaS) that enables APIs to be integrated with 3rd party applications, processes and IoT. It is also available as a Unified Communications as a Service (UCaaS) which comes with its own client developed by ALE.

Learn how the ALE Rainbow cloud-based solution can provide a common communication platform for the ports and logistic industry, or check out ‘Fast Forward’, our e-zine for transportation in the21st century.

Tags - Ports and Logistics, Digital Collaboration

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Blog author photo for Enrique Bolivar

Enrique Bolivar

Solution Marketing, Transportation, ALE

Enrique, as Transportation solution marketing, is responsible for the creation of solutions, value propositions and content to address the different transportation sectors such as Railway, ATI, ITS and Ports and Logistics, supporting the global ALE sales team. He has over 15 years of experience in the telecommunication industry working on the enterprise market. Enrique was part of the International Central Presales team providing support to sales and presales teams worldwide with a strong knowledge on end-to-end solutions, network VoIP design, UCC and UCaaS solutions.

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