Madalina Cretu | Alcatel-Lucent Enterprise

Industries
- Education
  - Education Solutions
    - Where education connects with technology that works
      
      We help educators connect, delivering the technology that enables secure, reliable collaboration between your faculty and students.
  - Intelligent Campus
    - Intelligent Campus
      
      Empower learning with Digital Transformation for education.
  - University Partnership Program
    - University Partnership Program
      
      A school partnership program enables collaboration with industry experts, to gain new perspectives and create new opportunities and innovative solutions.
- Healthcare
  - Optimizing the care pathway
    
    We help you connect your patients, staff and healthcare ecosystem.
- Hospitality
  - Connecting guests and staff for extraordinary experiences
    
    We help you connect with your guests by delivering technology that drives immersive, real-time engagement.
- Government
  - Preparing cities and citizens for a connected future
    
    We help government connect communities by delivering technology that works. For your people, your public, and your organization.
- Transportation
  - Building the routes of the future
    
    We help you connect transportation subsystems with technology that works; for your people, your passengers, and your services.
Perspectives
- Trends
  - Cognitive Communication
    - A new human-centric experience
      
      Discover how cognitive communications enhances user experiences and improves productivity and collaboration capabilities.
  - Digital Collaboration
    - The untapped potential of enterprise communications
      
      Online tools can help users work together – but only if the tools themselves work. Our research suggests B2B collaboration has a long way to go.
  - Digital Transformation
    - Harness the unstoppable digital force
      
      Are you ready to bridge the digital gap between your customers, partners and employees?
      
      Digital Experience >
  - Internet of Things
    - Connected devices, all around us
      
      IoT is coming, and bringing a Tsunami of data with it. If your infrastructure isn't ready to keep up with fast-changing requirements, you'll find yourself falling behind your competition.
  - Mobility
    - Preparing for tomorrow’s mobile opportunities
      
      Evolutions in mobility and the IoT are directly impacting network infrastructure, driving enterprises to fundamentally reconsider their technology choices.
  - New Business Models
    - New business models, new revenue options
      
      From subscription models and big data to the cloud and IoT… The tech world’s changing fast, and the opportunities for growth are immense.
  - View All Trends
- Strategies
  - Communications platforms as a Service (CPaaS)
    - Communications platforms as a Service (CPaaS)
      
      Cloud-based CPaaS models are changing the way enterprises communicate, develop new services, and interact with customers.
  - IoT Containment & Security
    - IoT Containment & Security
      
      These six elements make up a virtualized network that manages your IoT system effectively by segmenting and containing traffic.
  - Network as a Service
    - Network as a Service
      
      Networks are evolving in non-traditional ways: new solutions bring cost savings, flexibility and answers to security and IoT-related challenges.
  - Unified Access
    - Unified Access
      
      A seamless experience for users on any device, anywhere. Unify your networks and make it simple for IT to manage and secure access.
  - View All Strategies
- Technologies
  - Bring Your Own Device (BYOD)
    - BYOD: the consumerization of IT
      
      Ready to welcome BYOD in your business? You should be - your employees are already bringing their own devices onto your network, with or without your policy.
  - Digital Enhanced Cordless Telecommunications (DECT)
    - On-site mobile voice communications
      
      DECT technology is well suited for harsh wireless environments, keeping employees connected when away from their desks, on a construction site or factory floor.
  - Distributed Wi-Fi Control Architecture
    - Distributed Wi-Fi Control Architecture
      
      Today it's possible to virtualize the controller. By running it in a distributed way, smart APs can manage themselves with coordinated intelligence.
  - Intelligent Fabric
    - The brains behind an agile network
      
      By building intelligence into your network fabric, you get true flexibility, more business agility, and your network's ready for anything.
  - Shortest Path Bridging (SPB)
    - Multi-path routing makes bottlenecks a thing of the past
      
      Upgraded Ethernet provision for carrier-grade networks or DCs: SPB delivers traffic on the shortest path available, enabling virtualization and real-time apps.
  - Wireless LAN (WLAN)
    - The technology that liberated us from desks and wires
      
      When wireless comms took off, a new era of mobility was born. But compared with hard-wired LAN technologies, security, speed and scalability remain major challenges.
- View All Perspectives
Products & Services
- Communications Products
  - Applications
    - Powerful business-grade apps
      
      Our full-featured applications transform communications into a truly collaborative experience.
      
      OpenTouch Conversation >
      OpenTouch Customer Service >
      IP Desktop Softphone >
      View all Applications >
  - Phones & Devices
    - Phones that put experience first
      
      Hardware you're proud of. A pleasure to use. Our handsets & accessories offer it all.
      
      Business Phones >
      Business Phones Comparison >
      DECT Handsets >
      View all Devices >
  - Platforms
    - Infrastructure you can trust
      
      Whether on your premises or in the cloud, our platforms support your business.
      
      Rainbow >
      OmniPCX Enterprise >
      OXO Connect >
      View all Platforms >
  - Management & Security
    - Keep your communications secure
      
      Protect and manage your voice and rich media communications platforms.
      
      OmniVista 8770 NMS >
      OpenTouch Session Border Controller >
      View all Products >
- Network Products
  - Switches
    - Make the connection
      
      Our switches keep your office, campus and data center networks connected.
      
      OmniSwitch 2220 >
      OmniSwitch 6350 >
      OmniSwitch 6450 >
      View all Switches >
  - WAN
    - Wide Area Networks
      
      Wherever your users are, our WAN products ensure high-speed, secure access across a distributed user base.
      
      OmniAccess Compact ESR >
      OmniAccess Modular ESR >
      OmniAccess Ruggedized ESR >
      View all Routers >
  - WLAN
    - Wireless Local Area Networks
      
      Take advantage of the latest high-speed (IEEE 802.11ac) APs and controllers for small, medium and large wireless networks.
      
      Stellar Wireless AP1101 >
      Stellar Wireless AP1201 >
      Stellar Wireless AP1201H >
      Stellar Wireless AP1220 Series >
      View all WLAN products >
  - Management & Security
    - Protection at the highest level
      
      Monitor, maintain and secure your network to reduce risk and protect your infrastructure investments.
      
      OmniVista Cirrus >
      OmniVista 2500 NMS >
      ProActive Lifecycle Management >
      View all Products >
  - Location-Based Services (LBS)
    - Location awareness on your premises
      
      Intelligent local navigation, location-specific offers, visualize staff workflows and more.
      
      OmniAccess Stellar LBS Suite >
      OmniAccess Stellar BLE Beacons >
      OmniAccess Stellar LBS Management Tools >
      View all Products >
- Services
  - Education Services
    - Educated users are confident users
      
      Get ALE-certified, or train your end users with our online courses or expert tutors worldwide to increase satisfaction and reduce support requests.
  - Managed Services
    - Save time by outsourcing IT operations
      
      Explore our stress-free managed services options: outsource the management of your communications or network infrastructure.
  - Professional Services
    - We make integration simple
      
      Ready to deploy an ALE product or solution? Get all the guidance you need to design, plan and integrate it successfully from our professional services teams.
  - Support Services
    - Ultimate peace of mind and business continuity
      
      A range of support packages you can rely on: at your side to assist you whenever you need help with ALE products or solutions.
  - Customization Services
    - Specific developments to meet your needs
      
      Meet your business requirements with specific development and integration solutions.
- Solutions
  - Business Telephony
    - We know voice matters
      
      Your phone's at the heart of your business. When customers call. When teams connect. So our solutions put reliability and responsiveness first.
      
      All - IP >
  - Cloud Communications
    - This cloud has a silver lining
      
      Could you run your IT services from the cloud, save cost, become more agile, and put your employees back in control? It's easy: just pay as you go.
  - Mobile Campus
    - Intelligence enables seamless, secure mobility
      
      Intelligent network infrastructures connect people, applications, and things on and across your networks. Simply, securely and reliably.
  - Network on Demand
    - Revolutionize the way you pay for network services
      
      An alternative IaaS financing model that adjusts to your constantly changing needs: it's network infrastructure on your terms, within your budget.
  - Small and Medium Business (SMB)
    - Communication drives small businesses
      
      Our solutions for companies between 1 and 300 users are robust, user-friendly and tailor-made for your industry. Discover more on our SMB microsite.
  - Unified Communications
    - Increase the speed of business: connect teams anywhere
      
      Imagine a single communications environment where everything connects. Enjoy faster responses, greater efficiency and a personalized experience.
Company
- About Us
  - What ALE does
    - Technology makes us tick
      
      We deliver communications and infrastructure solutions to help engineers, operations, executives and customers connect in a digital world.
  - Awards
    - Awards and Recognition
      
      Alcatel-Lucent Enterprise solutions and products continue to earn accolades for our innovative technology from customers, analysts, and industries around the world.
  - Career Opportunities
    - Worldwide career options with ALE
      
      Join our team; help us make everything connect.
  - Executive Briefing Center (EBC)
    - Visit us at our meeting facility in Paris
      
      At the heart of our headquarters in France, the EBC showcases our products, vision and strategy, extending a warm welcome to our customers and partners.
  - Executive Team
    - Meet our ALE management team
      
      Our Executive team has a wealth of experience within ALE and the telecoms industry. Read more about them and the expertise they bring.
  - Corporate Social Responsibility
    - CSR activities
      
      Corporate Social Responsibility and sustainability are part of what define us as a company. We are committed to help make the world a better place.
- Blog
  - Opinions from our experts
    
    Industry-leading thinkers, speakers, guest writers and experts from ALE share their insights.
- Customers
  - Case Studies
    
    Read and watch testimonials from some of the 830,000 customers around the world who choose us to help them communicate better.
- Events
  - Where to meet us
    
    Find out where we'll be exhibiting at events, speaking or participating in panel discussions.
- News
  - What's new at ALE?
    
    View all our press releases and media announcements in our Newsroom.
- Analyst Perspectives
  - Insight, analysis and assessments
    
    Read the third party reports that matter - straight from leading industry analysts and independent consulting firms.
Partners
- Business Partners
  - Partner Resources
    - Supporting our Business Partners online
      
      A rich list of online resources to help ALE resellers worldwide: news, training, demo, documentation and education links.
- Become a Partner
  - Join the ALE family
    
    Interested in joining our network of solutions and applications experts? Become a reseller and revolutionize IP communications for companies in your region.
- Find a Partner
  - Start building your future with us
    
    Locate your nearest Business Partner for Alcatel-Lucent Enterprise products, services, best-in-class consulting and support - anywhere in the world.
- Application Partners
  - Develop and improve ALE ecosystem
    
    Program to support developers and partners throughout application Lifecycle and then provide a broad ecosystem to ALE solutions.
- Developer and Solution Partners
  - Build ALE ecosystem
    
    Leverage Alcatel-Lucent Enterprise’s (ALE) innovation and expertise to build a solid foundation based on trust and experience.

Channel Marketing Manager, Middle East and Africa, ALE Dubai

Madalina Cretu is the ALE Channel Marketing Manager for Middle East and Africa, based in Dubai. Her goal is to empower the ALE partner community around the MEA region to achieve growth and a dynamic interaction with the market.

Posts from the Author

11/5/2018

Learning from Experience

Learnership Programme - the path to the future.

by Madalina Cretu

We'd love to hear from you. Submit an inquiry, find your nearest Business Partner or chat with us online.