Alcatel-Lucent Enterprise and Wavelink announce partnership

July 28, 2020 – Alcatel-Lucent Enterprise, a global leader in networking, business communications and collaboration solutions, and Wavelink, a leader in providing enterprise solutions to the channel, have announced a partnership to deliver advanced technology solutions for channel partners in Australia and New Zealand.

Established in 1998, Wavelink has always had a very specific focus on a limited number of vendors specifically chosen to offer complementary technology solutions with a focus on unified communications (UC), mobility, networking, and security. 

As part of its growth strategy, Wavelink has been strategically broadening their technology solutions and how these can be incorporated into an already existing complementary service offering - giving resellers further advanced offerings to take to market.

This strategy has led to the partnership with ALE, a well-established and international brand. ALE is an ideal match for Wavelink in building its UC and networking offering across both enterprise and small to medium-sized business (SMB) markets in existing verticals such as healthcare, as well as priming it to expand into new verticals such as government, retail and manufacturing.

ALE’s offerings in the area of network and communications, will help enhance the channels’ ability to deliver on premise, hybrid and cloud-based solutions for end customers.

ANZ customers will benefit from Wavelink’s market knowledge and strong existing network of channel partners combined with ALE’s collaboration and networking solutions. Together, the partners can offer a solutions-based approach that meets the needs of SMBs as well as large enterprises, as well as drive mutual growth for both companies in the region.

Ilan Rubin, managing director, Wavelink, said, “As part of its ongoing growth strategy, Wavelink is constantly seeking new vendors that fit its criteria of offering complimentary solutions to the channel. ALE is a global brand that is built on the same UC foundation as Wavelink, with a product range that is exceptionally complementary to Wavelink’s offering, which will benefit our partners.” 

Rubin added, “As the world evolves, having solutions in place that connect people across organisations, regardless of where they are working from, has never been more important. Wavelink is looking forward to growing the ALE presence in ANZ by providing solutions for organisations that address their employees’ needs whether they are in the office, on the road, or working from home.”

Karl Sice, country business leader, Alcatel-Lucent Enterprise, said, “Identifying the right partners is key for ALE to enable continuous growth and expansion in the market. With Wavelink, ALE will be able to access those new markets, and will complement Wavelink’s current partner base and their offerings with new and leading-edge networking and communications products from ALE.”