New Value Added Distributor in MEA region

Dubai, UAE – June 13 2022 - Alcatel-Lucent Enterprise, a leading provider of communications, networking, and cloud solutions tailored to customers’ industries, is looking to increase its presence in the Middle East and Africa region by expanding its channel ecosystem. As part of this growth strategy, ALE is delighted to announce its partnership with Tech First Gulf (TFG), one of the leading IT Infrastructure and Cyber Security Value Added Distributors in the MEA region.

ALE offers tailored solutions for each company to achieve their unique business goals - from small businesses right up to global corporations. From Rainbow™, ALE’s open architecture cloud-based collaboration platform, to the limitless possibilities of AI in the future – the company’s technologies help businesses to enable faster growth and greater agility across every sector.

TFG is one of the leading IT Infrastructure and Cyber Security VAD in the Middle East and Africa (MEA) region. TFG’s expansive knowledge of the ICT industry and the bio culture diversity of their workforce enables the organisation to provide end-to-end innovative technology and professional solutions and services to their customers. This is largely due to the vast product portfolio that consists of the world’s leading IT brands and a committed team driving adoption of next generation technologies across the region.

The partnership will open new opportunities in the Middle Eastern market and expand ALE’s local coverage and reach as well as it will support TFG in their Growth strategy. To begin with, it will cover some of the Gulf countries including UAE, Saudi Arabia, Qatar and will eventually expand the coverage in other countries across the region.

Sudhanshu Saroha, Director, Tech First Gulf said, “We are excited about our partnership with Alcatel-Lucent Enterprise and to offer their state-of-the-art solutions to partners and customers in the region. We are happy to enroll our channel partners in the ALE Partner Programme, where they will benefit from training, rewards and the support required to fulfill any customer requirements. With ALE’s industry-leading infrastructure solutions, we offer greater value and differentiation to our customers throughout their digital transformation journey.”