Maud added: “Auroz prides itself in developing strong, long term partnerships with their resellers, built on trust, respect and a highly efficient way of working. Auroz’s reputation for a quick turnaround time, high levels of in-country stock and support and a network of agile partners gives them the competitive edge and skills to grow the ALE channel ecosystem. The team at ALE is looking forward to working closely with Auroz to support and grow the Australian market together.”
The ALE distributor partnership program is based on end–to-end business support for the distributors. Distributors also benefit from ALE’s comprehensive portfolio with a simple pricing structure, flexible contract modules, market-focused accreditations and extended marketing support. The program will also allow Auroz to amplify ALE’s supply chain capabilities and provide efficient logistics to Australia’s IT community.
Jason North, Managing Director at Auroz, commented: “At Auroz, we are thrilled to be extending our distribution agreement with Alcatel-Lucent Enterprise, building on the range of ALE SIP Handsets and ALE UC Headsets that Auroz has been distributing for the past 12-months.”
Jason added: “ALE’s range of communications and networking products perfectly complement Auroz’s existing portfolio of world-class brands. This provides Auroz a springboard to a raft of new industries, partners, and possibilities. We are sure our agility and value-added services, for which Auroz is renowned, will quickly be appreciated by both existing and prospective Alcatel-Lucent Enterprise partners alike.”
Separately, ALE will be terminating its distributor partnership agreement with Integrated Products on 1st January 2023.