• CRN Channel Chiefs list recognizes leading IT channel vendor executives
  • 2021 Channel Chiefs are prominent leaders who have influenced the IT channel
  • Honorees are selected by CRN’s editorial staff

Gene Hawks of Alcatel-lucent Enterprise recognized as 2021 CRN® Channel Chief

Calabasas, California,  February 8, 2021 – Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions tailored to customers’ industries, today announced that CRN®, a brand of The Channel Company, has named Gene Hawks, Head of North America Channel, to its 2021 list of Channel Chiefs. The prestigious CRN® Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation, and growth.

During his tenure at ALE, Gene has relied on his years of distribution, manufacturer, and partner experience to make changes designed to better the partner experience and profitability, while driving new business. Gene has made material changes to Deal Registration making it easier for partners to increase profitability and has also made bold moves to streamline the distribution strategy. Further, he has made considerable investment in a new logo program around all Alcatel-Lucent Enterprise products, solutions and services that boosts the return for channel partners when new business is obtained.

The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.

“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”

CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs.

* The Alcatel-Lucent name and logo are trademarks of Nokia used under license by ALE.
Alcatel-Lucent Enterprise believes that a strong channel and profitable partners are key to our growth. Gene brings a rare mix of entrepreneurial spirit and corporate acumen to ALE and the Channel organization. He and his team have done a great job implementing new channel growth strategies to align with our partners' business objectives.

Mike Mullarkey, SVP of Americas, Alcatel-Lucent Enterprise

About Alcatel-Lucent Enterprise

Alcatel-Lucent Enterprise delivers the customised technology experiences enterprises need to make everything connect.

ALE provides digital-age networking, communications and cloud solutions with services tailored to ensure customers’ success, with flexible business models in the cloud, on premises, and hybrid. All solutions have built-in security and limited environmental impact.

Over 100 years of innovation have made Alcatel-Lucent Enterprise a trusted advisor to more than a million customers all over the world.

With headquarters in France and 3,400 business partners worldwide, Alcatel-Lucent Enterprise achieves an effective global reach with a local focus.

www.al-enterprise.com | LinkedIn | Twitter | Facebook | Instagram

Press Contacts:

North America Contact:
Sara Brunswick

Global Press
Carine Bowen

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2021. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

The Channel Company Contact:

Jennifer Hogan
The Channel Company