5/13/2021

  • Holly Berger, Director of Distribution in NA, named to prestigious list
  • List profiles women making a difference and pushing forward comprehensive business plans, marketing initiatives, and other innovative ideas to support partners and customers

Holly Berger named to the 2021 Women of the Channel annual list recognizing unique strengths, vision, and achievements of female leaders in the IT channel

Calabasas, CA, May 10, 2021 — Alcatel-Lucent Enterprise, a leading provider of communications, networking, and cloud solutions tailored to customers’ industries, is pleased to announce that CRN®, a member of The Channel Company, has named Holly Berger, North American Director of Distribution, to the 2021 Women of the Channel. This annual list recognizes the unique strengths, vision, and achievements of female leaders in the IT channel. The 2021 Women of the Channel acknowledges women from across the IT channel, including vendors, distributors, and solution providers.

The women honored as part of this year’s list pushed forward with comprehensive business plans, marketing initiatives, and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global health crisis. CRN celebrates these exceptional women for their leadership, dedication, and channel advocacy.

Since coming to the role in 2019, Ms. Berger has been instrumental in building a distribution strategy which includes adding net new partners in strategic markets, to support the overall growth of North American sales at Alcatel-Lucent Enterprise. She’s also played a key role in expanding resources to support channel partners through a broadened distribution ecosystem in business development/lead generation, pre-sales engineering, and marketing, to provide wrap-around support and enablement for growth. In addition, Ms. Berger also worked to simplify processes and enable a better means for ALE channel partners to win business.

“CRN’s 2021 Women of the Channel acknowledges accomplished, influential women, whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”

Gene Hawks, Head of North America Channel at ALE adds, “It comes as no surprise to us, that Holly is being recognized among the 2021 CRN Women of the Channel. Her passion and commitment to ALE’s channel partners and distributors is evident in everything she does to support them. She has demonstrated excellence in drive, execution, and passion  throughout her 20 years at ALE.” 

“Holly Berger exemplifies commitment and dedication to the success of our partners. We are thrilled to have her named to CRN’s 2021 Women of the Channel,” noted Lisa Simpson, Sr. VP of North America Sales at ALE.

The 2021 Women of the Channel will be featured in CRN Magazine, May 10th and online at www.CRN.com/WOTC.

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* The Alcatel-Lucent name and logo are trademarks of Nokia used under license by ALE.
“CRN’s 2021 Women of the Channel acknowledges accomplished, influential women, whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”

Raddon, CEO of The Channel Company

About Alcatel-Lucent Enterprise

Alcatel-Lucent Enterprise delivers the customised technology experiences enterprises need to make everything connect.

ALE provides digital-age networking, communications and cloud solutions with services tailored to ensure customers’ success, with flexible business models in the cloud, on premises, and hybrid. All solutions have built-in security and limited environmental impact.

Over 100 years of innovation have made Alcatel-Lucent Enterprise a trusted advisor to more than a million customers all over the world.

With headquarters in France and 3,400 business partners worldwide, Alcatel-Lucent Enterprise achieves an effective global reach with a local focus.

www.al-enterprise.com | LinkedIn | Twitter | Facebook | Instagram

Press Contacts:

Global Press
Carine Bowen
press@al-enterprise.com

North America Contact:
Sara Brunswick
sara.brunswick@al-enterprise.com

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2021. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

The Channel Company Contact:
Jennifer Hogan
The Channel Company
jhogan@thechannelcompany.com
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