11/29/2016

Overview 

  • New cloud service enables business users to text, call, video, share instantly with their business community
  • Alcatel-Lucent Rainbow app available for free at www.openrainbow.com

New Alcatel-Lucent Enterprise cloud service, called Rainbow, offers businesses of all sizes more workplace collaboration tool choices.

ALE, operating under the Alcatel-Lucent Enterprise brand, today announced availability of Alcatel-Lucent Rainbow™ , an innovative cloud-based relationship management platform that connects business users, business contacts and systems. With Rainbow, employees can be more collaborative and productive, reaching beyond corporate boundaries.

Rainbow offers a set of cloud-based services, implemented as an overlay solution with rich features and essential collaborative capabilities, which are easy to deploy and adopt by users and companies, regardless of their existing communications systems.

Rainbow Essential

The first release, Rainbow Essential, is available today as a freemium UCaaS offer (free Unified Communications as a Service offer). Capabilities included are contact management, presence, instant messaging, audio/video calling, screen sharing, and file sharing. It operates via an app on desktops and smartphones and is available free of charge to anyone by registering at www.openrainbow.com

The Rainbow Essential overlay also embeds a hybrid approach with Alcatel-Lucent Enterprise and third party communication platforms (Q2’17) to provide investment protection and advanced services to the hundreds of millions of users of premise-based communications systems. The integration between Rainbow and communications systems brings additional capabilities such as telephony presence, telephony multi-site federation, and call control.

Premium Rainbow

Premium Rainbow offers will be introduced in 2017. These offers, available through the extensive Alcatel-Lucent Enterprise Business Partner network, will provide additional services to users (such as multi-party conferencing), additional services to administrators (such as user management, backup, directory integration), and additional PBX integration services (such as advanced call control).

As a Communication Platform as a Service (CPaaS), Rainbow’s open architecture offers a set of services that integrate with third party applications and business processes. ALE is creating open APIs so developers can create custom applications and capabilities, especially for key vertical markets where apps add value to customers’ adoption of technology. For example, mobile banking apps can be enriched with chat capabilities from Rainbow. In the public sector or local government, agencies can get closer to citizens by connecting instantly with them, and airport platforms can leverage Rainbow to keep passengers informed.

“The features and benefits of Rainbow are aligned with what businesses need when it comes to workplace collaboration tools. Its open architecture will help Rainbow deliver further benefits to businesses in specific industries and help add to its adoption,” said Bill Haskins, Wainhouse Research.

Nicolas Brunel, EVP Communications Business Division at ALE said, “Rainbow delivers employees an innovative way of engaging spontaneously with their entire business community - while IT managers benefit not only from a click-to-deploy app, but also from telecom cost reduction. This will support digital transformation with innovative financial and consumption-based business models needed in the new ‘as-a-service’ economy.”

When everything connects the right way, information, people, teams and your entire business will work together, better. It’s a simple, yet powerful idea. It’s our way of working.

Jack Chen, CEO, ALE

About Us

About Us
We are ALE. Our mission is to make everything connect to create the customized technology experience customers need. We deliver networking and communications that work for your people, processes and customers from your office, the cloud or in combination.

A heritage of innovation and dedication to customer success has made ALE, marketed under the Alcatel-Lucent Enterprise brand, an essential provider of enterprise networking, communications and services to over 830,000 customers worldwide. ALE has a global reach and local focus with more than 2200 employees and 2900+ partners who serve over 50 countries.

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Press Contact:
Tracy Duprée
T: +1 818 878 4408
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