3/28/2018

Investing in guest experience and growth, Tips and Toes selects ALE LAN, Stellar WiFi technology

Alcatel-Lucent Enterprise today announced that Tips and Toes, a leading chain of ladies’ salons in the UAE, has selected ALE networking and wireless solutions to deliver WiFi to its guests as part of an exceptional pampering experience. The technology investment is part of Tips and Toes focus on organic business growth and regional expansion.

Tips and Toes is an award-winning chain of beauty salons and spas offering a feast for the mind, body and soul in the UAE since 2004. The first Tips and Toes outlet opened in 2005 in the Al Fardan Center in Sharjah and it quickly expanded to Marina Mall, Abu Dhabi and Arabian Ranches in Dubai within the same year. Since then, under the leadership of Tina Ghafurian, General Manager, the chain has grown to 32 locations across the seven emirates of the country and 1400 employees. The new network investment is planned for the burgeoning growth in 2018 where six new stores and 200 employees will bring the tally to 38 stores and 1600 employees.

With an increased demand for guest WiFi and network visibility, Tips and Toes required a robust and future-proof solution to deliver a superior guest WiFi experience with high speed internet connectivity. The IT team of three sought an easy to deploy solution to replace the ageing infrastructure and on the offered central management capabilities for a converged network. The overhaul of the Head Office includes the Alcatel-Lucent OmniSwitch® 6860E-U24 high-density, Unified Access switch and Alcatel-Lucent OmniSwitch-6450 secure, eco-friendly edge switch. Additionally, Alcatel-Lucent OmniSwitch-6350 high performance SMB switch and Stellar OAW-AP122x AP for high throughput will be installed in every store. Combined with the Alcatel-Lucent OmniVista® 2500 Network Management System, the IT team will benefit from features like Captive Portal, Guest Access and single network overview for a central view of the network.

“Our guests choose Tips and Toes as a destination to pamper themselves and relax and unwind. The guest experience is therefore paramount in our relationship with our customers. Whether visiting for a 15-minute polish change or hours of rejuvenation and relaxation, our guests expect consistent service across all locations. Therefore, we needed a solution that complimented our offering and after usage trials, we found the ALE Networking and WiFi solution to be the perfect match,” said Hasmaath K Parkar, IT Manager, Tips and Toes.

Vassilis Xenakis, Regional Sales Director, UAE and Oman, at ALE added, “Guests visiting Tips and Toes expect and demand a superior quality of WiFi at all times as part of their visit - to the extent that the business considers it as a must-have utility rather than luxury. We are truly excited to work with Tips and Toes, a leader in the retail industry and a UAE-icon, on this project to deliver its customers the service they expect and create the next generation network that will help with its regional expansion.”

Our guests choose Tips and Toes as a destination to pamper themselves and relax and unwind. The guest experience is therefore paramount in our relationship with our customers. Whether visiting for a 15-minute polish change or hours of rejuvenation and relaxation, our guests expect consistent service across all locations. Therefore, we needed a solution that complimented our offering and after usage trials, we found the ALE Networking and WiFi solution to be the perfect match.

Hasmaath K Parkar, IT Manager, Tips and Toes

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